Press Release
Mobile Video Technology Leader Metranome Retains FanTrust
to Build Entertainment Industry & Audience Relationships With $2M in capital, mobile application leader puts free, broadcast-quality video
in consumer's pockets and gives entertainment brands new revenue channels FOR IMMEDIATE RELEASE WATERLOO, ONTARIO/VANCOUVER, BC - January 20, 2009 - Metranome, the creators of mobile
video applications for smartphones and portable devices such as the iPhoneT and iPod touch®, has
retained FanTrust Entertainment Strategies for business development, community-building and to
capture its share of the global mobile content sector worth $167 billion by 2013. "We chose FanTrust for our business development because of its track-record in digital deal-making, its
global executive network of video rights-holders and its audience-building strategies," said Metranome
CEO David Kruis. "We are working with FanTrust to attract world-class content partnerships and grow
our international fan base." Mobile video uptake is growing at a staggering rate. To date, Apple® is estimated to have shipped more
than 10 million 3G iPhones - and already about 30 percent of iPhone users watch mobile video on their
devices. In the third quarter of 2008, total mobile video downloads across all handsets increased by
almost 90 percent from the previous quarter. "Metranome can do for mobile video what TiVoT did for television," said FanTrust Entertainment
Strategies president Catherine Warren. "Consumers want relevant, high-quality video-to-go and
entertainment companies want their videos in consumers' pockets. Metranome has created the killer
mobile app that will unite this powerful triad of targeted video, fans and brands." Metranome's application Poptiq delivers short form, entertaining and informative videos to mobile users,
learning their likes and dislikes to ensure videos remain relevant. Poptiq users can also share videos with
their friends via social networks using the Poptiq applications on Facebook, MySpace, and Twitter.
Poptiq's groundbreaking approach provides a high quality video experience to mobile users, regardless
of network connection. By connecting to WiFi networks to retrieve new videos for each user, Poptiq
delivers the lowest cost mobile video experience available today. Mobile viewers can then watch these
videos on their own schedule, even when they do not have WiFi access. Poptiq is currently available for download to the iPhone and iPod touch from the Apple iTunes App
Store and the Poptiq website: www.poptiq.com. The full version of Poptiq is available for $3.99. The
company offers Poptiq Lite, a trial version, for free. Metranome recently closed a financing with Tech Capital Partners, bringing its total raised to more than
$2M for expanding application development and delivering Poptiq to other mobile devices. "This type of
cross-platform mobile video will provide a tremendous breakthrough for the entertainment industry, fans
and advertisers in the year ahead," said Warren. About Metranome Inc. About FanTrust Entertainment Strategies To set up a media interview or for more information, please contact:
Metranome is a leading provider of mobile video solutions for consumers, brands, and content producers.
Poptiq, Metranome's mobile video application, was released for the iPhone and iPod touch in September
2008, supporting major content creators and publishers in their efforts to connect with and engage mobile
users through video. Metranome also works with leading advertising networks and brands in bringing
video messaging to mobile users. Metranome is a venture-backed private company. For more
information, please visit www.metranome.net and www.poptiq.com.
FanTrust provides the entertainment industry with strategies and tactics for digital media growth,
including raising capital, distribution deal-making, revenue generation and cross-platform production,
partnerships and fans. FanTrust also helps technology distribution companies with business
development, strategic ventures and community-building in entertainment, including games, television,
movies and animation. In essence, FanTrust serves as digital matchmakers, helping bridge different
media and build innovative companies and intellectual property. With a laser focus on the fans, FanTrust
helps clients capitalize on the digital audiences and committed consumers that interact with multiplatform
content. www.FanTrust.com
Brandi Sundby
FanTrust Entertainment Strategies Consultant
Tel: 778-896-0570 (Pacific Time Zone)
bsundby@fantrust.com